25th August 2011 - Green People's organic cosmetics receive high 'naturalness' rank

U.K.-based Organic Monitor has assessed over 50 international brands of natural cosmetic products, and ranked them.

A chemist examined product composition and grouped the ingredient formulations according to their "level of naturalness." Certified organic cosmetics received the highest rating (9-10), pure natural cosmetics got 5-7 ratings, and naturally inspired cosmetics got 2 rating, whilst conventional cosmetics only got 1 rating.

Brands that received high naturalness scores include Green People (8) and Living Nature (7).

A major finding is that the formulations of most natural brands are not meeting their marketing claims; many companies claiming to have "chemically-clean" cosmetics actually are falling foul of having contentious synthetic ingredients. Many such brands are classified as semi-natural or naturally inspired, even though they claim to be "100% natural."

Surprisingly, some organic cosmetic brands are given low "naturalness" ratings; although their products contain certified organic ingredients, the formulations still have synthetic ingredients not common to natural and organic products.