Is your make up fresh and safe?

According to new research, 89% of women aren’t aware of how long they can keep their cosmetics after opening.

Just as food goes off after being open for a period of time so does your make up – and though it may still appear to be performing adequately, it could be harmful to your health.

Whenever beauty products are used and they come into contact with the air, they may also be exposed to bacteria. In older products these bacteria colonies will have grown, putting women at risk of problems such as irritation and infection as a result.

To help people avoid this risk, all make up bears a period after opening symbol on it which indicates how soon the product expires.

Green People’s organic make up bears a little open jar symbol accompanied by either 6m or 12m – meaning 6 months or 12 months. Our mascara and lipstick should both be replaced after 6 months, whilst our eyeshadow palette, concealer and mineral powders last for 12.

How long have you had your make up?

Here are the average figures for some common make up products:

Please note these “recommended use by dates” are typical for make up brands, not Green People’s specifically.

If you are one of the ladies whose eye shadow is approaching 15 years or lipstick has been going a decade, you might like to take a look at Green People’s gorgeous organic make up range.