Multi-tasking skin care products gain popularity
Beauty products used to only perform one job at a time. However, the last couple of years has seen an explosion in the number of multi-tasking skin care products available.
Research has shown that there demand has increased for products that are able to do more than one role at once. Some prefer them because their busy lifestyle demands efficiency, whilst others are reacting to the pressures of the recession by merging some of their beauty products.
Green People has always had some multi-purpose skin care products available, such as our 2 in 1 cleanser and makeup removers, Gentle Cleanse or No Scent Cleanser. However, we thought our new teen skin range, Oy!, would be the perfect opportunity to expand on these products.
Many teenagers prefer a hassle-free beauty regime and it is a lot easier to take one product rather than three when going to stay at friends’ houses so we introduced a 3 in 1 Cleanser, Moisturiser & Make Up Remover. It works differently depending on how it is applied (smooth on to cleanse, wipe off to remove make up, tap on to moisturise).
Also new to our teenage skin care range are the Oy! Shampoo and Shower and Oy! Wash and Shave, which are both designed with efficiency and multi-tasking in mind.
Here are some more of our multi-tasking skin care products:
Whilst some may feel purely multi-functional products may be a “jack of all trades, master of none”, Green People’s products always have a primary focus but offer extra benefits.
One beauty editor commented on the trend towards this type of products, saying: “Our daily beauty regime will change as products get more multifunctional, which means that consumers will need less time for their regime. Once you have started to offer more, can you really go backwards?”