Need a helping hand bringing your beauty regime up to date? Here we share the predicted 2020 natural beauty trends and reveal the best plant-based ingredients to invest in.
7 BEAUTY TRENDS TO INVEST IN DURING 2020
Mindful mood masks
Finding balance was another key trend highlighted by the Pinterest 100 and it appears that more and more of us are incorporating essential oils with mind-balancing benefitsi into our beauty regimes.
Need to unwind your mind? Pinterest searches for the uplifting essential oil Ylang Ylang are up 91% and, because we use this mind-easing essential oil in our Hydro-Glow Sleep Mask and in our Beauty Boost Skin Restore Cream, we make investing in a relaxing Ylang Ylang facial effortlessly easy.
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Seaganism is expected to rise in popularity as consumers tap into a sustainable seafood diet and nutritious seaweedsii. Antioxidant-rich algaes also deliver a variety of amazing anti-ageing benefits to the skin. Invest in a Seaweed serum and skin care made with Green Marine Macro Algae and Sea Holly Stem cells to effortlessly deliver intense skin hydration and stimulate collagen production.
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Are you looking for preventative skin care that delivers skin cell longevity? Mintel has predicted that this decade will see us setting new standards in what it means to ageiii and in early 2020 Harper’s Bazaar predicted that the twenties will be the decade when skin care routines become less focused on rejuvenating and more focused on prejuvenationiv.
Baicalin’s skin care benefits begin at a cellular level and we believe that it is an exceptional ingredient to invest in for skin cell longevity. Baicalin is extracted from the root of the Baical Skullcap plant and this natural ingredient has been shown to activate the Telomerase enzyme. In doing so, it delays cellular skin ageing by increasing the amount of times a cell can rejuvenate itself. According to one scientific study, continuously applying Baicalin skin care can extend the active life of human skin by 10%, delaying the ageing process by as much as 10 years!
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Eye-catching ethical make-up
According to the fashionistas at Vogue, eye-catching but ethical make-up styles will trend in 2020 as the fashion world embraces shimmer, sparkle and sustainabilityv. Whether you’re seeking a high-definition organic eyeliner or a responsibly-sourced shimmery eyeshadow, our mineral make-up range can help you to incorporate colour cosmetics into your style without compromising your ethics or the health of your skin.
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According to the Pinterest 100 report, Chicory is set to be chic in 2020. The annual trend report declared that search volumes for benefits associated with Chicory Root increased by a staggering 91% in 2019i!
When you look at the skin-firming benefits of Chicory, it is easy to see why you should invest in this natural skin care ingredient. A key active in our Firming Eye Gel, Chicory is responsible for giving this skin-toning serum an immediate tightening effect.
We use Chicory in our firming skin care because it contains high levels of a complex starch called oligosaccharide. This supports collagen production and naturally reduces the appearance of fine lines and wrinkles.
Another ingredient that is popular in Pinterest searches is Cucumber juice (up 99%)i. Cucumbers have many skin benefits and cool slices of cucumber are often used to naturally soothe tired eyes. Cucumbers also contain an essential amino acid called Phenylalanine and when used in skin care it helps to restrict the appearance of dark pigment melanin spots.
Could your skin pigmentation benefit from Cucumber-based skin care? Our Age Defy+ Brightening Moisturiser combines Cucumber Seed extract with Mulberry Bark extract and Hibiscus Flower. A 28-day trial showed that this combination delivers a 22% reduction in melanin production!
Advances in skin care packaging should make it easier to shop for recyclable skin care but because all packaging will have some form or environmental impact, one of the best things you can do for the planet in 2020 is to minimise your skin care regime.
To help you embrace the beauty minimalism trend we ensure that many of our products can be used for more than one purpose. Our shower gels can also be used as natural bubble bath and our Ultimate Wonder Balm can be used top-to toe to cleanse and calm the skin, nourish nails and to tame eyebrows.
Which 2020 natural beauty trend will you be embracing with your skin care regime? Our customer care team is available to help you update your regime and can be contacted between 9am and 5pm Monday-Friday or on email firstname.lastname@example.org.
[iii] Global Beauty and Personal Care Trends 2030, Mintel, 2020