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Where does serum fit into my skin care routine?
The best serum for anti-ageing

Why use facial serum in your beauty routine? Here we explain where skin serums fit into your beauty regime and help you to find the best natural facial serum for dry skin, oily skin and delaying the signs of ageing.
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What is facial serum?
Serums are light, quickly-absorbed skin care products that feel silky-soft on the skin and are ultra-hydrating. They can be used on their own, or as part of a multi-layer skin care routine.
When applied to the skin, facial serums deliver a concentrated dose of soothing, plumping hydration. This makes them a great product for skin that’s affected by:
- Dryness
- Wrinkles
- Inflammation and acne
Where does serum fit into my skin care routine?
Using skin serum in the daytime
When used during the day, serums deliver long-lasting hydration to all skin types. Serums should always be applied to clean, dry skin and we recommend applying a pea-sized amount before you apply any other skin care product or make-up.
If you have normal or combination skin, or you prefer a quick and minimalist skin care routine, you may wish to use serum on its own. Tap this water-based alternative to rich moisturiser into the skin and it will be absorbed deep into the cells, leaving skin feeling soft, hydrated and smooth.
If you have dry skin, a serum should be the first step in a multi-layer skin care routine. Allow a few seconds for the skin to absorb your serum and then apply your moisturiser, followed by a facial oil. This three-step routine will deliver intense moisture to dry skin and provide long-lasting hydration.
Using a skin serum at night
Facial serums can also fit into your evening skin care routine. You can apply a serum its own, but for long-lasting nightly hydration we recommend combining serum with a facial oil and applying it to the skin just before bed. You’ll wake feeling like you’ve applied a moisture-intense face mask!
Making a night mask from your serum is easy to do and can be achieved in just three steps:
- Dispense a pea-sized amount of Nordic Roots Hyaluronic Booster Serum and two drops of Nordic Roots Marine Facial oil onto the back of your hand
- Use your other hand to combine the two products together
- Tap the combined product onto the skin and leave on overnight
How do facial serums work?
An effective skin serum will combine high levels of moisture-based active ingredients with antioxidant actives which slow the signs of skin ageing and give skin a plump, pillowy, youthful glow.
The science to a good serum involves making the formula ultralight. This enables the serum to sink deeper into the skin so that it can reach and hydrate the areas where wrinkles and inflammation start; this area is slightly out of reach of heavier day creams.
The best all-rounder serum
If you don’t have any particular skin concerns and just want to give your skin a little extra hydration, or want a lighter alternative to your day cream, then our top-selling Hydrating Firming Serum is a great all-rounder serum and delivers potent hydration from natural and organic botanicals.

Hydrating Firming Serum 50ml
An anti-ageing serum to lock in moisture, firm and plump the skin
£22.00
The best serum for anti-ageing
If you want more intense anti-ageing benefits from your skin serum, look for a daytime serum infused with actives like vitamin C which synthesise collagen and help to stop skin sagging.
Not all vitamin C serums are the same and not only will they contain different percentage of vitamin C but they can also contain different types of vitamin C. The form of vitamin C used in Age Defy+ Collagen Boost Vitamin C Serum is a slow-release vitamin C derived from Ascorbyl glucoside.
We use this because it is suitable for all skin types, stable, compatible with retinols and has a long-lasting moisturising effect on the skin.
Skin rejuvenates at night and our best night-time serums for older skin are our Baicalin-based Age Defy+ serums. Baicalin firms the skin and boosts elasticity and can be found in our Age Defy+ Hydrate & Renew Serum and our Age Defy+ Line Eraser Serum. A silky serum for the delicate skin around the eyes, it combines Baicalin with Hydrating Sea Holly Stem Cells to firm the skin within 15 minutes of application.
The best serum for dry skin
If you have very dry or mature skin, a Hyaluronic acid serum is one of the best products you can buy.
The older you get, the harder your skin finds it to hold onto moisture. This can leave skin feeling tight and wrinkles looking more prominent.
Hyaluronic acid is very effective at anchoring moisture onto the skin and holds 1,000 times its weight in water.
We utilise the benefits of Hyaluronic acid in our Scent Free Nordic Roots Hyaluronic Booster Serum and in our Age Defy+ Collagen Boost Vitamin C Serum.
The form of Hyaluronic acid that we use is Sodium hyaluronate. This binds with water as it sinks deep into the skin to plump and lessen the appearance of wrinkles. It can be applied day and night to replenish skin hydration levels.
The best serum for oily skin
All Green People serums are non-pore clogging but If you have oily or acne-prone skin the best serum for your skin type is our Oy! Clear Skin Purifying Serum.
A great natural serum for teen skin, use this anti-blemish serum daily and the Black Willow Bark and Tea Tree actives will help to reduce the redness of spots and help to control further breakouts.
The best serum for sensitive skin
Sensitive skin craves the comfort of soothing, hydrating actives and our best-selling Scent Free Hydrating Calming Serum gently delivers this via a fragrance-free blend of natural actives.
- Anti-inflammatory Marshmallow calms irritation and redness whilst helping to restore fragile skin barriers so that they can retain moisture better
- Everlasting Flower, Aloe Vera and Chamomile soothe sensitive, tight and uncomfortable skin
- Hydrating Green Marine Macro Algae delivers moisture deep into the skin cells
- Tara Bush helps to restore skin hydration levels

Scent Free Hydrating Calming Serum 50ml
A scent-free soothing, hydrating and regenerating serum for ultra-sensitive skin
£22.00
The best serum for men
Men with dry and sensitive skin can benefit from using a facial serum twice daily. Tailored to meet the demands of male skin, our No. 7 Antioxidant Repair Serum is packed with antioxidant-rich plants that hydrate and replenish.
Its potent anti-ageing power comes from Baicalin which rejuvenates skin cells, extends skin vitality and slows the emergence of male wrinkles.

Green People for Men - No. 7 Antioxidant Repair Serum 50ml
Anti-ageing facial repair serum for men
£21.00
Do you have any questions about which is the best organic facial serum for you? Please email our friendly customer care team at organic@greenpeople.co.uk or chat to us on social @GreenPeopleUK.