The UK is experiencing a boom in vegan beauty products, but why does vegan skin care appeal to so many?
Here we look at why people are choosing vegan skin care and help vegan beauty beginners to learn how to choose beauty products that are cruelty free and vegan-friendly.
Why are vegan beauty products so popular?
There are many factors that have changed into the way we buy beauty products and inspired more of us to choose to use vegan-friendly skin care and cosmetics.
Between 2017-2020 there was a 280% uplift in shopping searches for vegan beauty.
LIFESTYLE VEGANISM: Popular campaigns like Veganuary have helped fuel a growing consumer interest in choosing vegan-friendly lifestyle products.
There are estimated to be around 600,000 lifestyle vegans (i) in the UK and they are driving-up demand for vegan cosmetics and skin care that are made without animal derivatives.
CONSCIOUS CONSUMERISM: Non-vegans are also switching to vegan beauty because of a rise of conscientious consumerism and an interest using vegan beauty products that are better for the environment.
CONSUMER CONFIDENCE IN VEGAN BEAUTY: Another reason more people are choosing to use vegan beauty products is that they have more confidence that vegan-friendly beauty products work!
As such, it’s becoming the norm to see beauty brands to use actives like olive derived squalane in place of squalene which traditionally comes from sharks, an endangered species.
Browse our vegan beauty products
If you’re not sure how to tell if your beauty buys are vegan-friendly, we’ve made it nice and simple to be sure that you are choosing a cosmetic that is vegan and cruelty free by creating dedicated vegan categories on our website.
Here you can find all your everyday essential vegan beauty products and filter to find products suited to your skin type, skin concern and scent preference.
Enjoy experimenting with vegan beauty! One of our favourite and most surprising vegan beauty alternatives is Quinoa. It’s the only grain to contain all 8 essential amino acids and we add it to our vegan hair care products because it has great, natural hair-volumising properties.
What's new in our vegan selection?
Explore the vegan products that are new to our organic range for 2021!
How can you see if a Green People product is vegan?
If you look on the product page, you will see a list of certifications. If the list includes the Vegan Society logo, you can be assured it is vegan-friendly. That’s because our products are some of the 19,000 products that are verified by the Vegan Society and you’ll find their trademark on all our vegan products.
Some of our products are not vegan, and the non-vegan ingredient we occasionally use in products such as our water-resistant balms is beeswax. We also use propolis in our toothpastes for its natural anti-inflammatory action.
What is the difference between vegan and cruelty free?
Confusingly, a beauty product can be cruelty-free but not vegan.
In the UK, cosmetics animal testing was fully banned in 2013 but that ban did not extend globally or to the individual ingredients used to make beauty products. Beetles are still often used to make coloured cosmetics and mainland China has a mandatory animal testing policy that requires cosmetics made in Europe to be tested on animals before they can be sold within China.
Green People is staunchly against animal testing. All Green People products are plant-based and even the small percentage of products that are classified non-vegan (because they contain beeswax or propolis) are verified cruelty-free. This means that they have not been tested on animals at any point during the manufacturing process.
We would like to reassure our customers that Green People products are only ever tested on humans.