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An anti-ageing serum to lock in moisture, firm and plump the skin

  • 12 months
  • Certified Organic Ingredients
  • Ethical Consumer
  • Fairly Traded
  • Organic Food Federation
  • Vegan Society
  • Vegetarian

Hydrating Firming Serum 50ml


An anti-ageing serum to lock in moisture, firm and plump the skin

Product Code (B030)

Product Details

A remarkable organic serum which hydrates, reduces wrinkles and doubles collagen production

  • Amazing anti-ageing benefits: reduces wrinkles
  • 2-in-1 hydrating serum and skin toner for face and neck
  • Combine with Facial Oil to lock in moisture and use as a make-up primer
  • Suitable for both congested, oily skin as well as very dry skin

Organic Chamomile, Seaweed, Marshmallow & Rose Geranium

Hydrating Firming Serum is made without parabens, lanolin, alcohol (ethyl alcohol, ethanol), artificial perfumes, methylisothiazolinone, methylchloroisothiazolinone, petrochemicals, phthalates and colourants to bring you the purest cleanser that nature can offer.

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Key Plant Actives

  • Chamomile

  • Marshmallow

  • Rose Geranium

  • Seaweed

Hydrating Firming Serum video


Customer Reviews

Review for product Hydrating Firming Serum 50ml (253)
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4.7 / 5
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5 from 253 reviews :

Excellent...Hubby mixes this with the anti aging facial oil.

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use morning and night after cleansing

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I use this every morning, mixed with a drop of the Anti Ageing Facial Oil, it's a fantastic mix, hydrating, comfortable, and my skin looks much better using this than it ever did with my previous well known "anti ageing" range, (which I think eventually caused my skin sensitivity and a terrible rash).

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I use this with the facial oil lovely and smooth without feeling sticky.

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I use it morning and night after using gentle cleansing lotion, and before moisturising. I would recommend it to anyone. I would prefer if the branding differentiated this product from the moisturiser - just because I have to be speedy with my cleansing routine and keep picking up the wrong bottle!

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Key Plant Actives


The Chamomile plant has been well known for millennia – the name comes from ancient Greek meaning Earth Apple referring to the scent and shape of the flower head, and the Egyptians dedicated Chamomile to their Sun god Ra.

  • Chamomile Flower extract is a rich source of flavonoids and also contains aromatic components in the form of an essential oil
  • This combination has anti-inflammatory actions, helping to soothe inflamed, red-looking skin
  • It also has antioxidant effects, helping to quench and neutralise free radical activity

Also known as: Chamomilla recutita flower extract

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Marshmallow root contains significant amounts of mucilage which makes it an excellent emollient with soothing and calming effects on the skin.  

Marshmallow extract also helps to protect hyaluronic acid on the skin, which plays an important role in organizing the structure of the dermis, maintaining moisture levels of the skin and aiding in the wound healing processes.

  • Soothing and calming
  • Reduces redness and protects the skin surface
  • Maintains moisture levels

Also known as: Althaea officinalis root extract


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Rose Geranium

Geranium is native to South Africa and related to Cranesbill, and valued as a medicinal herb.

It is wound healing, balances the production of sebum and is valuable for both congested and oily skin as well as very dry skin.

  • A distinctive fresh, sweet and rose-like aroma
  • Anti-inflammatory, calming and astringent
  • Suitable for all skin types, including mature, acne, broken capillaries, congested skin, dermatitis and eczema
  • Steam distillation of the leaves

Also known as: Pelargonium graveolens oil

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Seaweed extract is rich in mucilage which forms a gel-like structure when fully hydrated, increasing spreadability of creams and lotions on the skin and increasing hydration of the skin. 

This helps to lock water into the outer skin layers to maintain moisture levels and prevent dryness.  

  • Rich source of minerals and trace elements essential for normal skin cell function
  • Increases skin hydration
  • Plumps the skin, reducing the appearance of fine lines and wrinkles
  • Smoothes the skin surface

 Also known as Fucus vesiculosus extract


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