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Make the right choices for you whilst still being able to see and feel the difference.
Our entire natural and organic range is vegetarian friendly, with over 100 cruelty-free beauty products suitable for vegans.
Know exactly what you are putting on your skin, with soothing Aloe Vera and nourishing Shea butter.
Welcome to a range of vegan toothpastes that are as good for your principles as they are kind to your teeth and gums.
Made without animal-derived ingredients and entirely cruelty free, our toothpastes keep your mouth naturally fresh and healthy using ingredients like Myrrh and Olive Leaf.
We don't use fluoride, SLS or triclosan.
100% natural toothpaste, safe if swallowed
Certified organic, minty fresh toothpaste for children, safe if swallowed
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