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Make the right choices for you whilst still being able to see and feel the difference.
Our entire natural and organic range is vegetarian friendly, with over 100 products suitable for vegans.
Know exactly what you are putting on your skin, with soothing Aloe Vera and nourishing Shea butter.
Welcome to a range of vegan-friendly toothpastes that are as good for your principles as they are kind to your teeth and gums.
Made without animal-derived ingredients and entirely cruelty free, our toothpastes keep your mouth naturally fresh and healthy using ingredients like Myrrh and Olive Leaf.
We don't use fluoride, SLS or triclosan.
Certified natural citrus-fresh toothpaste for sensitive gums
Certified natural mint toothpaste, suitable for all the family
100% natural toothpaste, safe if swallowed
We never test our products on animals
We never use harsh chemicals in our products
We have high quality and ethical certifications
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