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Artichoke Leaf extract contains high levels of antioxidant activity in the form of hydroxycinnamic acids. These have been shown to protect against and even reverse damage caused to hair shafts resulting from exposure to UV radiation in sunlight.
Also known as: Cynara scolymus leaf extract
Originating in Central Mexico, Avocados are now grown in warm climates all around the world.
A 1991 study shows that Avocado oil may mobilize and increase the collagen content of connective tissue
Vitamins A, D, and E, when applied topically, act as powerful antioxidants and free radical scavengers. When combined together they promote natural collagen production in the skin therefore helping to improve skin’s texture, firmness, smoothness, and even pigmentation.
Also known as: Persea gratissima oil
Yucca extract contains natural saponins that have foaming properties to boost the activity of the other foaming agents used in shampoos and shower gels.
It also has calming and soothing properties on the skin making it suitable for use in products aimed at sensitive skin types.
Also known as: Yucca schidigera stem extract
Pronounced ‘keen-wa’, this nutrient rich plant originates from South America, where it has been grown as a nourishing grain crop for centuries. Quinoa is a gluten-free protein.
Quinoa is intensely conditioning and enhances the softness and shine of your hair, making it more manageable and easier to style. Coating every hair shaft, Quinoa delivers volume and body for hair that looks thicker and fuller. Quinoa is considered a complete protein, boasting all 8 essential amino acids, which penetrate each hair shaft for powerful protection and improved vitality. Studies show that Quinoa protein boosts shine for natural brilliance, with the gloss-value improving by over 50% after just 5 washes.
As part of our new Colour Lock System for colour treated hair, Quinoa protein has been shown to improve colour uptake, lock in colour and limit rinse-off and fading. Studies show that Quinoa protein helps limit colour fade by up to 20% and increases colour vibrancy even after 10 cycles of washing.
Find out more about these and our other key plant activities in our Beauty Hub