Charlotte Vøhtz’s drive to create truly organic skin care began when her young daughter Sandra was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Sandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. In fact you only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’.
Charlotte says, “From that moment, I realised that we all are children of the chemical age and that man-made chemicals found everywhere, combined with changing dietary habits, profoundly affect us all”.
The lack of gentle, natural products on the market spurred Charlotte on to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin.
Charlotte says, “There are many
motivations behind an entrepreneurial spirit – to be your own boss, make money
or start something new. For me the motivation came from wanting to help treat
the skin problems that Sandra was suffering with. As any parent of a child with severe skin
problems will know, it can be a long and frustrating battle to find treatments
After years of product research and development, Green People was founded in 1997. From the very beginning Charlotte’s principles meant that product performance and ethical practice were never sacrificed for profit. A close working relationship was built with product manufacturers in Europe to create the initial product range; a relationship which still exists to this day.
With a promise to never use aggressive ingredients or synthetic chemicals such as sodium lauryl sulphate (SLS), parabens, phthalates, petrochemicals, alcohol (ethanol) or synthetic fragrances or colourants, and to never test on animals, Green People was born.
With a strong affinity to nature, Charlotte has always been against animal testing. From those first prototypes to where Green People is today, Charlotte has never commissioned animal testing of any ingredient or product.
Green People has always been firm in its commitment never to use ingredients made by manufacturers who commission animal testing and does not export to China, which requires imported cosmetics to be tested on animals by law. All Green People products are vegetarian and the vast majority are certified by The Vegan Society.
After seeing the misleading claims made by other beauty brands, Charlotte was determined to introduce regulation in an industry where you only need 1% of natural ingredients to call your products ‘natural’. She approached the Soil Association, the leading UK organisation for organic certification, to encourage them to form standards for organic health and beauty products.
In 1999 Charlotte was invited to be on a Soil Association committee to design the first standards for organic beauty. Charlotte, and later Green People’s Cosmetic Scientist Ian Taylor, played a huge role in setting natural and organic cosmetic regulations.
From the very beginning, Charlotte was passionate that her products should be organic.
Better for the environment
Better for your skin
Better for your body
Organic farming is fully sustainable and environmentally sound. Research has shown that traditional non-organic farming methods drastically decrease the biodiversity of the area. With just 0.9% of the world’s agricultural land being farmed organically, wildlife is being threatened in over 99% of farmed land.
A recent study conducted by an international team of experts at Newcastle University has proved that organic crops are up to 60% higher in antioxidants compared to non-organic. By using organic plant actives like Aloe Vera, Green Tea and Rosemary that are high in antioxidants, Green People products are particularly potent.
Having a product that is certified organic also means that it cannot contain harsh synthetic chemicals. This means that organic products are especially suited to those with sensitive skin and allergies.
You may choose organic fruit and vegetables for you and your family, but many people do not realise the impact that synthetic chemicals can have when applied to the skin. Your liver breaks down harmful toxins in your food but up to 60% of chemicals applied to your skin may pass directly into your bloodstream and build up in your body.
From the first stockist of one local independent health store in Sussex and a growing online presence, Charlotte proved that there was demand for effective organic skin care products. Green People became stocked in multiple national retailers as well as declining offers to be sold in leading pharmacies and big businesses that didn’t meet Charlotte’s high ethical standards.
Green People was founded on a strong set of beliefs and values to give something back and to help others. Naturally we do this by using fairly traded ingredients with the support this provides to individuals and companies we work with. Also our commitment is to offer certified organic products that are sustainable and kind to the skin and the environment.
Always looking to do more each year, 10% of our net profit* is donated to charitable causes. Since 1997 we have been proud to work with many incredible charities including:
Marine Conservation Society, whose vital work supports clean seas and preserves marine habitats and the wildlife that calls it home
Penny Brohn Cancer Care, which helps people live well with the impact of cancer
Chestnut Tree House, which provides specialist palliative care for children and young adults with life-limiting conditions
*Net Profit is defined as net earnings after tax and dividends
First class customer service with a personal touch and outstanding products has brought Green People close to the hearts of thousands of people. The countless testimonials from grateful customers who are relieved to have finally found skin care that works for them, are proof of the impact of Charlotte’s commitment to effective organic solutions.
During this time, Green People has been presented with over 140 awards from magazines and organisations including Natural Health Magazine, Ultimate Natural Beauty Bible and The Green Parent, along with the midwife-approved TIPS awards for the Organic Babies range.
With a wealth of knowledge and experience, Green People offers a complete range of certified organic products for all of the family. Green People products are packed with up to 99% active natural and organic ingredients to protect, nourish, balance and, most importantly, respect your body.
Charlotte says, “We continually receive feedback from customers about our products. It is so satisfying to be sent testimonials telling us how we have helped transform a customer’s skin problem – and the buzz we get from knowing we can make a difference makes it all worthwhile!”
Although Green People has come a long way from a mother simply searching for an answer for her daughter’s skin issues, we as a family business, still care for every single one of our customers, offering the same personal service that we always have.