We have never carried out or commissioned animal testing. Our organic beauty products are 100% cruelty-free.
We are held to stringent organic standards by our NFCC certification, assuring sustainability and integrity.
We are registered with the Vegan Society, allowing you to shop for ethical, cruelty-free beauty with confidence.
Our founder, Charlotte, helped The Soil Association to set the first natural and organic cosmetic standards.
We believe passionately in ethical business with a social conscience, and treat our wonderful suppliers fairly.