It’s not easy being green but at Green People we’re passionate about two things: providing our customers with a diverse choice of certified organic products and minimising the impact doing so has on the environment. With over 20 years' experience, we’re pioneers of the clean beauty movement, and here we reveal what goes into being green.
WE SET THE STANDARDS
Our founder, Charlotte, was on the Soil Association Health & Beauty Products Standards committee and played a key role in setting the first natural and organic cosmetic standards.
You can rest assured that we have never tested our products on animals and never will. We have cruelty-free certification from PETA and have never carried out or commissioned animal testing of any raw material, cosmetic ingredient or finished product.
It’s not only land animals that we want to protect! When making our skin care our aim is to create non-toxic formulas that deliver gentle but effective care without harming the environment. To deliver on this promise we’ve ensured that our entire sun cream range is 100% reef-safe and donate 30p from every sale of our full size SPF15 and SPF30 sun creams to the Marine Conservation Society.
Our team has an abundance of passion for protecting our seas and oceans and our eco-conscious Customer Care manager even co-founded Ocean Changes, an organisation dedicated to protecting Sussex coastlines from environmental damage.
WE’VE WAGED WAR AGAINST WASTE
Nothing goes to waste at GP HQ! We recycle wherever possible and, to reduce unnecessary packaging waste, we repurpose our delivery boxes and use them to transport our products from our door to yours. So that your products stay safe in transit we pack them with compostable packing chips made from biodegradable non-GMO corn starch.
We believe that with a little bit of planning we can do our bit to cut unnecessary packaging materials and we introduced a minimum spend postage charge to encourage everyone to plan their purchases and shop more sustainably.
WE’RE CLIMATE POSITIVE
We want to combat climate change and as part of our pledge to reduce our plastic waste we introduced new plant-based packaging made from Sugar Cane. In addition to being entirely recyclable, it has a favourable carbon emissions profile and for every kilo of sugar cane plastic produced, 3 kilos of CO2 gas is removed from our atmosphere. This exchange can be described as being climate positive.
To further help combat climate change we use infra-red heating in our warehouse and keep wastage to a minimum by using a 100% renewable energy provider. Our main manufacturing site even uses wind-generated electricity and heat sourced from the earth to enable us to create the products that you love without harming our environment.
WE MAKE A STANCE AGAINST MICROPLASTICS
We have never used microbeads in our products and even helped bring about a UK ban on them when we presented a petition against microplastics to Downing Street with Greenpeace.
This ban has now been in place for over a year but since it only applies to rinse off products, our fight to protect the planet from pollutant plastics continues. As part of our plastic pledge we refuse to use microbeads in any of our products. You won’t find them in our make-up, our sun lotion or in any of our rinse-off products.
WE’RE EXTRA ETHICAL
We’re so conscious of being green that we’ve been ranked ethical in the Good Shopping Guide for 15 years in a row and have an Ethical Company Index score of 100/100.
WE PRACTISE WHAT WE PREACH
At Green People we’re as green as our word and whether its car sharing, cycling to work or simply turning the light off when we leave a room. Our whole team makes an effort to reduce our impact on the environment.
What steps do you take to help protect the planet? If you’re an avid recycler, drive an electric car or you volunteer to clean up our beaches we’d love to hear about it. Let us know by using #GreenYourRoutine on social, or leave us a comment below.