If you already use a moisturiser or a facial oil, you may wonder how a serum can fit into your beauty regime.
With so many products delivering different results it can be hard to know what is right for your skin.
In this article we’ll be looking at when to use serum on your face, why serums are so beneficial for your skin and give our editor’s recommendations for the best organic facial serums for morning and evening skin care routines.
At a glance:
- A facial serum is a water-based skin care product that delivers a concentrated dose of nourishment and hydration
- You should apply a serum after cleansing but before your moisturiser or facial oil
- Best serum for morning: Age Defy+ Collagen Boost Vitamin C Serum
- Best serum for evening: Age Defy+ Retinal Booster Serum
- Best serum for sensitive skin: Scent Free Hyaluronic Booster Serum
What is a facial serum?
Serums are traditionally water-based skin care products that are infused with vitamin-rich oils, minerals and antioxidants.
Their ultra-lightweight formula makes them perfect for layering, as they won’t leave your skin feeling weighed down or congested.
They help to lock in moisture, reduce wrinkles and tone the skin, as well as helping to reduce inflammation caused by acne and other skin conditions.
What does serum do?
Serums contain higher levels of moisture-based active ingredients than face creams and lotions, so they are typically able to penetrate deeper into the skin than a moisturiser.
Because of this, they can deliver a concentrated dose of nourishment and hydration, targeting specific skin concerns such as wrinkles, dryness and inflammation, which often start in the deeper layers of living skin tissue.
When to apply serum?
A serum should be applied after cleansing and before your moisturiser or facial oil.
Moisturisers and facial oils create a protective barrier on top of the skin to prevent moisture loss and to protect your skin from external aggressors such as pollution and free radicals.
If you apply your serum after either of these types of products it would sit on top of your skin and be partly wasted.
Natural and organic serums
Green People’s organic serums deliver so much more than simple hydration. Based on organic Aloe Vera, each serum is soothing and balancing for sensitive skin and rich in restorative, rejuvenating plant actives.
Ingredients such as Everlasting Flower and Seaweed are packed with protective antioxidants that help to prevent premature skin ageing, while Jojoba and Pomegranate oils deliver intense nourishment.
Find the best serum for morning and evening
Create your own custom skin care regime including one of our natural and organic serums. Whatever your skin needs, our facial serums can support your skin goals, helping to hydrate, protect and rebalance.
The best serum for your morning routine
Age Defy+ Collagen Boost Vitamin C Serum 30ml
Start your day with this gentle yet powerful Vitamin C serum, created to promote glowing, even skin and to boost your natural collagen production. As well as collagen-synthesising Vitamin C, it also contains skin-plumping Hyaluronic Acid and antioxidant Bakuchi Oil.
Age Defy+ Collagen Boost Vitamin C Serum 30ml
Discover the difference collagen-boosting Vitamin C makes to your skin
£47.00
The best serum for your evening routine
Age Defy+ Retinal Booster Serum 30ml
This anti-ageing Retinal serum helps to rejuvenate skin while you sleep, all while being gentle and hydrating.
The Retinal (Vitamin A) is 100% natural and is a gentle, fast-acting retinoid that accelerates cell turnover, increases skin elasticity, reduces the appearance of fine lines and protects against free radical damage.
Bliss for the skin and for the senses, a synergy of age-defying key actives works overnight to help your skin look and feel its youthful best.
Age Defy+ Retinal Booster Serum 10ml
Renew, protect and hydrate with this skin care revolution
£20.00
The best serum for sensitive skin
Scent Free Hyaluronic Booster Serum 28ml
Sensitive skin? This scent free serum is the one for you. Made with hydration-boosting Hyaluronic Acid and Hops and Sugar Beet to target fine lines, pigmentation and dryness, this skin-kind serum delivers a calm, dewy complexion.
hydrating, calming and barrier-boosting ingredients, it’s ideal for skin that needs comfort.
Scent Free Hyaluronic Booster Serum 28ml
This scent-free Hyaluronic Acid serum is pure hydration in a bottle
£32.00
Browse the full range of natural and organic facial serums at Green People.
We hope this has been a useful guide on how and when to apply facial serum. Do you have any questions about our organic serums? Please email our friendly UK customer care team at organic@greenpeople.co.uk or contact us on social@GreenPeopleUK.
If you wish to republish this content, please credit Green People as the original creator with a link to 'How does a serum fit into my skin care regime?' Please do not use an affiliate link.
REVIEWED BY CHARLOTTE, FOUNDER OF GREEN PEOPLE
This blog post has been reviewed by Charlotte Vøhtz, founder of Green People, who has 25+ years of experience in the natural and organic beauty industry.
A recognised leader in the field of organic beauty, Charlotte helped inform the UK's first organic beauty standards and was voted the People’s Choice in the 2023 list of Who’s Who in Natural Beauty.
A published author, she wrote the organic beauty bible ‘Naturally Gorgeous’. Previously, she qualified as a nurse and spent over 10 years working in pharmaceuticals.
