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The rise of anti-pollution skin care in the UK

05/05/2018 by Poppy

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If you’ve ever experienced that clogged, greasy skin feeling after a day in a big city or blown your nose to find a disturbing shade of black after a trip on the Tube, you’ll know that pollution is a growing skin care concern.

What started as an Asian beauty trend to protect people living in highly polluted, smog-filled cities such as Beijing is fast becoming a global skin-health movement. Anti-pollution skin care products are becoming increasingly prevalent in the west, with some beauty brands launching specific anti-pollution skin care products to tackle the damaging, skin-ageing effects of city living.

It’s not surprising that more and more people are becoming aware of the impact of pollution on the skin. In the UK, 8 in 10 people are aware of the impact of lifestyle stresses on the skin. After the Sahara dust smog plagued the UK in 2014 and created record pollution levels in London and south England, interest in the detrimental effects of pollution continues to rise and people started to seek out anti-pollution foundations and moisturisers.

According to a recent study, living in a polluted area can make your skin look a year older by the time you hit 40. This may be due to the microscopic specks of smoke, soot, acid and other pollutants that come into contact with your skin in areas with high pollution levels. These tiny particles are up to twenty times smaller than the size of your pores, meaning that they can penetrate the skin and bypass the protective outer layers. This can lead to inflammation in the deeper layers of living skin tissues, where wrinkles and other signs of skin ageing are formed.

Our anti-pollution skin care favourites

Hydrating Firming Serum 50ml

Hydrating Firming Serum 50ml

An anti-ageing serum to lock in moisture, firm and plump the skin

Anti Ageing Facial Oil 30ml

Anti Ageing Facial Oil 30ml

A luxuriously light anti-ageing oil with a silky skin feel that won't block pores

Age Defy+ Tinted DD Moisturiser SPF 15 – Light 30ml

Age Defy+ Tinted DD Moisturiser SPF 15 – Light 30ml

Tinted daily skin defence moisturiser with lightweight coverage

Pressed Powder SPF15 - Caramel Light

Pressed Powder SPF15 - Caramel Light 10g

Foundation and finishing powder for light skin with yellow tone


Out of stock

Pollution and free radicals

When pollutants come into contact with your skin they can create what are known as ‘free radicals’, which are unstable atoms and molecules that are missing an electron. When a free radical is created it then goes searching for an extra electron to re-stabilise itself.

When it finds another atom it can ‘steal’ its electron to make itself stable again. However the atom that had its electron stolen is now itself unstable and so the process repeats itself again and again. If this chain reaction of free radical damage happens in your skin cells it can cause inflammation, making it harder for your skin to regenerate and therefore leading to loss of elasticity, suppleness and a depletion of the skin’s natural collagen levels.

The pollution solution

Luckily there is something you can do to combat the damaging, skin-ageing effects of pollution. Antioxidants have been clinically proven to effectively fight free radical damage, stopping them from reacting with the skin and helping to prevent dullness, fine lines, sagging and other signs of skin ageing.

Antioxidants, such as flavonoids found in a wide range of plants, prevent the chemical reaction that can produce free radicals and are one of the greatest weapons against skin ageing in your beauty arsenal. When applied to the skin, antioxidants effectively create a protective barrier to neutralise free-radicals and prevent pollution damage, keeping your skin looking fresh, clear and radiant.

Whilst each antioxidant substance carries its own benefit, the key is in the synergistic blend. Green People handpicks its combinations of natural antioxidants to maximise their protective power.

Anti-pollution skin care

When it comes to anti-pollution skin care, you need more than simple hydration and nourishment. Choose products that contain ingredients like Seaweed, Green Tea and Rosemary, which are extremely high in antioxidants and give your skin the best chance against harmful pollutants.

Layering your skin care products is an effective way to protect your skin from external aggressors. Start with a natural cleanser to remove impurities and unclog your pores. Next apply a serum such as Green People’s Hydrating Firming Serum, which contains high levels of Seaweed to protect and soothe your skin.

After your serum apply a few drops of facial oil, which acts like a barrier against pollutants. Think of it as your skin’s breathable raincoat, it lets your skin breathe but protects it against the elements. Avoid facial oils that contain mineral oil, as this ingredient has little to no affinity with human skin.

Green People’s Anti-Ageing Facial Oil seals in moisture and nutrients whilst delivering an extra shot of powerful antioxidants from Avocado and Rosemary oils.

Hydrating Firming Serum 50ml

Hydrating Firming Serum 50ml

An anti-ageing serum to lock in moisture, firm and plump the skin


Need an anti-pollution moisturiser?

If you prefer a cream to a facial oil, Green People’s new Beauty Boost Skin Restore may be your ideal anti-pollution moisturiser. Containing an innovative blend of free radical fighters from Wakame (a seaweed rich in marine minerals), Green Marine Macro Algae and Everlasting Flower, this radiance boosting cream is the next step in high performance organic anti-pollution skin care.

Apply in the morning to cleansed, exfoliated skin to keep your skin topped up with anti-pollution actives all day long.

Shop Beauty Boost Skin Restore

Day Solution Cream SPF15 50ml

Day Solution Cream SPF15 50ml

An essential skin defence moisturiser with SPF15 UV protection


Fight pollution and UV damage in one

We all know that sun exposure is one of the single most damaging factors for our skin, but many of us still fail to adequately protect ourselves. It seems that the risk of serious skin health issues isn’t enough to convince some people to wear sun lotion on a daily basis, but perhaps the threat of premature skin-ageing is.

Green People’s organic sun care products not only provide effective protection against UV rays, they are also packed with powerful natural antioxidants to ensure your skin is also protected from pollution damage.

Green People’s Day Solution SPF15 is the perfect everyday complexion protection against pollution and sun damage. This non-greasy, organic SPF moisturiser delivers a powerful shot of antioxidants from Rosemary and Green Tea, helping to prevent sagging, boost radiance and maintain your skin’s natural collagen levels. It also sits beautifully under make-up with a gorgeously light yet hydrating feel.

Alternatively, you might like to try our anti-pollution foundations, with a choice of tinted SPF moisturiser or pressed mineral powder.

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Are the rising levels of pollution something that you consider when choosing your skin care? Let us know in the comments below, or for more information you can contact our friendly customer care team at

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